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Building the future that
liberty is universal for
all species.

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MANIFESTO

The world is not ours. In fact, the world was there long before humankind arrived. Every creature that has walked the earth's surface comes from one single source. As Carl Sagan once said, “We are made of star-stuff.”  That makes us all equal.

We cannot claim that we are superior as human beings. The human beings who claimed to be superior are the same human beings who created the concept of the Great Chain of Being, who have started wars, exploited lands, enslaved their own kind with greed, pride, and prejudice, somehow justifying everything they have done.

 

In creating a consumerist society, humankind managed to put its own needs before anything else, including the environment and animals.

 

Time For Change

Seeing the big picture allowed us to approach investing from a different perspective. It must be more than profits, risks, and gains. For us, it must help build a better future for the ones with whom we share this planet.

 

We believe animals are not ours to experiment on, not ours to eat, not ours to be used for entertainment.

Our respect and love for animals differentiate us from other investors as we are not afraid to finance companies that are not mainstream.

 

We believe that crazy ideas have the potential and the courage to change the world for the better.

The Full Story

6800 liters

Amount of water used to produce one pound of beef. Equivalent to 7 years of drinking water for the average person.

8 by 10 inches

Amount of space in which battery caged egg-laying hens spend their entire lives, unable to spread their wings.

80 billion

 Land animals are slaughtered for food every year.

91%

The role of animal agriculture is responsible for Amazon rainforest destruction.

18%

Role of animal agriculture contribution to total greenhouse gas emissions.

Our Brands

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Investments

Help Us Succeed

We believe that there is no singular answer—every little bit helps when it comes to making an impact. There are many meaningful ways you can help succeed in a mission. Have an idea that’s crazy enough? Reach out and let us know.